As matter in fact, it is sure that web 2.0 is new way to use internet. It includes lots elements such as RSS (Really Simple Syndication). When website designer put RSS into his/her page, it would link to updated information from the original website. By doing this, viewers don’t need to go News website to check on updated news. They can easily read the RSS and get the most updated news.

YouTube is another example of web 2.0. Users use YouTube as platform to share any videos or clips. Other users can choose to view it or not. The website itself becomes a community. Users use the site to exchange feedback and information.

The most important factor YouTube can success is the ability to gather users together and share whatever they want to share. The activities that users do within web 1.0 website are one-way actions. Unlike web2.0 website can grow like spider web.

Blog is another excellent example of web2.0. For example, when someone thinks my content is interesting, he/she would probably leave some feedback and send this to his/her friend and so on. Even thought the content may not be truth, it still gets people to discuss it.

Finally, What Is Web 2.0 is a theory from Tim O’Reilly. This includes some basic ideas of web 2.0.

In order for users to pay attention to the advertising, marketers need to think of some other ways to advertise.

Marketers realize the normal advertising will not have high effectives. There are some really interesting methods. Some marketer uses some fascinating ideas to market their campaign using social media.Why I Don’t Entirely Hate Online Viral Marketing has examples for those successful marketing method.

How will advertising work? This question seems so easy but it is biggest challenge for marketer now. Even though the campaign website is really interesting, there are pointless if the viewers don’t go to the website. On the other hand, when market attract viewer to go the campaign website but the viewers doesn’t have interests for the products. That will be another problem. My suggestions to have ad on those social media is to do the same thing link search engine does. Facebook or Myplace always can collect the information about the user’s interests and the details of their blog. For example, when you view your friend’s blog which has some information about the cars, then the system can identify that and show the cars advertising. From doing this, there are more chances to attract viewers to click the ad and the product may suits to the viewers’ interests as well.

Since Google has various ways to advertise websites such as Pay-Per-Actions and Pay-Per-Click. Google also has another service which called AdWords. Here is the link to Benefit of AdWords. Website designers and marketer can use this service to generate the successful keywords. These services also give consumers (marketer and website designer at this point) the abilities to see if the keywords are wisely used in the market. For example, when you are in clothing market, you better think of some keywords that consumer would type. More over, it is better to be a little bit unique than your competitor. So when the consumers type your keywords on the search engine, your website would shows on the first couple website. The chances for consumer go your website to consumer would be bigger as well.

When marketer designs the keywords, they have to put themselves as consumer and consider some basic questions. For example, what type of clothing do I want? What kind of clothing do I want? After these basic customer-side questions, marketer also need to include the special services or product into the keywords or phases. For instance, pink skirts, Hip-hop jeans would simply separate the specific customer with other customers. Effective Keyword SEO Research gives some basic ideas to create effective keywords. How to find good keywords is another useful link to find effective keywords.

Search engine optimization (SEO) is about making your website in such a way that it will appear higher in the search rankings. When website includes some effective keywords, it would have more chances to let customers to view.

During the class last Wednesday, we were discussed what we can do to find out the information we need. For example, we can collect the information about the numbers of consumers order the flying ticket after they view the schedule. From this data, we can study if the schedule is well design or not. More over, we can study consumer’s decision of purchasing by collecting information when consumer view the promotion pages. From that, website analysis can show that how many percentages of consumer are actually purchase the on sale ticket. Company can make the operation decision after they view this information.

Internal website search. Here is another way to study the website. The clips from this resource shows the way to have search engine in a website. Search engine is really useful tools for bigger size website. If the company has more information within the website, the search engine will not only let consumer search what they are looking for easier but also collect the most searched information. For example, the company is selling clothing. When more people are searching certain type of clothing, then company can increase the number of choices in certain area.

Another important factor we need to pay attention to is external analysis. In other words, the we can study consumer’s demographic profile from collecting consumer’s IP address. Also, when a company have some advertising on other website, the website analysis can shows that how many consumer connect to this website by clicking the ad. By studying that information, we can see the effectiveness of the ad. In this link, we can see how the ad increases and see the importance of online ad. 30% Increase in Online Advertising in 2008. On the same method, we can also track the return consumers as well.

Finally,  Analysing economic data and seasonality… is a very good example that how we can study the analysis. From the graph, we can see the information changes as time goes. The purchases has change in certain time frame. Also, the grater part of consumer are locate at certain area. All these information are really useful to company’s future business decision.

During the class last Wednesday, we were discussed what we can do to find out the information we need. For example, we can collect the information about the numbers of consumers order the flying ticket after they view the schedule. From this data, we can study if the schedule is well design or not. More over, we can study consumer’s decision of purchasing by collecting information when consumer view the promotion pages. From that, website analysis can show that how many percentages of consumer are actually purchase the on sale ticket. Company can make the operation decision after they view this information.

Internal website search. Here is another way to study the website. The clips from this resource shows the way to have search engine in a website. Search engine is really useful tools for bigger size website. If the company has more information within the website, the search engine will not only let consumer search what they are looking for easier but also collect the most searched information. For example, the company is selling clothing. When more people are searching certain type of clothing, then company can increase the number of choices in certain area.

Another important factor we need to pay attention to is external analysis. In other words, the we can study consumer’s demographic profile from collecting consumer’s IP address. Also, when a company have some advertising on other website, the website analysis can shows that how many consumer connect to this website by clicking the ad. By studying that information, we can see the effectiveness of the ad. In this link, we can see how the ad increases and see the importance of online ad. 30% Increase in Online Advertising in 2008. On the same method, we can also track the return consumers as well.

Finally,  Analysing economic data and seasonality… is a very good example that how we can study the analysis. From the graph, we can see the information changes as time goes. The purchases has change in certain time frame. Also, the grater part of consumer are locate at certain area. All these information are really useful to company’s future business decision.

During the class, some classmates gave out some really good points about the issues for music industry nowadays. Digital music should work as good as before, even better because its flexibility and convenience. People can just pay and download them in seconds. They could also have some trials before decide to purchase the music. Everything looks great on the “theory”. In reality, consumer doesn’t really buy it.

From the class discuss, all students brought some really interesting points. For examples, we, as consumer don’t really think the music don’t have same level of quality anymore. It is more like the music industry just try to make anything to gain some money first. From my point of view, I really agree to this points. Back to couple years ago, once I purchased a album, I could listen that album for more than one year. For now, it would be nice album if it can survive three months.

Digital music’s strongest advantages is their conveniences. It is also its biggest threat. Because it is so convenient, there are just too much black market sell those music with lowest money we can image. And the music industry didn’t make any profit from it. That is the most important and worst problem. Universal To Set Its Music Free Here is the link from Forbes website about the huge music manufacture decide to sell their music for free. However, it is still gonna be testing. I think the decision is great. The point is to let consumer to get used to download authorize music from authorize website. Once the consumer get used to this method to enjoy the music. They might want to pay for further services.

The other problem would be the culture. In North America, people tend to respect the copyright more than some culture in Asia. Even if the music manufacture had good promotion and services on their website. People don’t respect the copyright still want to enjoy the music when it is “free”. Here is a link to introduce this factor more. China’s Digital Music Market.

Although digital music industry is not doing really good right now, on the other hand, it also means there a lot more space to improve. Even thought the statistic shows the Canadian consumer are not likely to purchase music online anymore. The amount of consumer are dropping. These information are based on Can stats. Electronic commerce households shopping on the Internet…

I still believe if the music production and company willing to give consumer what they deserve, the digital music industry will still survive.

2007.9.20