[Blog #8] Marketing using social media

During the class discussion of this topic, I realized how difficult it is to advertise from the social media. The most important and difficult is to let viewer to click our ad. Even though some social website has lots traffic, the effectiveness of the ads are not going to be as good as marketer expected. I used those social websites as well such as Facebook and Myplace. From a viewer’s point of view, those ad are just annoying. From the discussion, we also mention that users who go this kind of website for some purposes. They may only go up there to check their messages or watch others people blog. Viewers won’t even care about the ads. Selling Ads on Facebook Is a Tempting but Risky Business includes some basic mistakes that Facebook did. Microsoft Bets On Facebook Stake And Web Ad Boom also includes the how Facebook fail their advertising strategy.

In order for users to pay attention to the advertising, marketers need to think of some other ways to advertise.

Marketers realize the normal advertising will not have high effectives. There are some really interesting methods. Some marketer uses some fascinating ideas to market their campaign using social media.Why I Don’t Entirely Hate Online Viral Marketing has examples for those successful marketing method.

How will advertising work? This question seems so easy but it is biggest challenge for marketer now. Even though the campaign website is really interesting, there are pointless if the viewers don’t go to the website. On the other hand, when market attract viewer to go the campaign website but the viewers doesn’t have interests for the products. That will be another problem. My suggestions to have ad on those social media is to do the same thing link search engine does. Facebook or Myplace always can collect the information about the user’s interests and the details of their blog. For example, when you view your friend’s blog which has some information about the cars, then the system can identify that and show the cars advertising. From doing this, there are more chances to attract viewers to click the ad and the product may suits to the viewers’ interests as well.