[Blog #7] Keys of successful search – Keyword

From last week’ class, we have learned how important is the keyword. When consumers have to type in keywords in search engines to go to the website, the keywords become the most important website design. The marketer has to understand which keywords or phases that consumers would have most possibilities to type in the search engine. That is another way to study the customers.

Since Google has various ways to advertise websites such as Pay-Per-Actions and Pay-Per-Click. Google also has another service which called AdWords. Here is the link to Benefit of AdWords. Website designers and marketer can use this service to generate the successful keywords. These services also give consumers (marketer and website designer at this point) the abilities to see if the keywords are wisely used in the market. For example, when you are in clothing market, you better think of some keywords that consumer would type. More over, it is better to be a little bit unique than your competitor. So when the consumers type your keywords on the search engine, your website would shows on the first couple website. The chances for consumer go your website to consumer would be bigger as well.

When marketer designs the keywords, they have to put themselves as consumer and consider some basic questions. For example, what type of clothing do I want? What kind of clothing do I want? After these basic customer-side questions, marketer also need to include the special services or product into the keywords or phases. For instance, pink skirts, Hip-hop jeans would simply separate the specific customer with other customers. Effective Keyword SEO Research gives some basic ideas to create effective keywords. How to find good keywords is another useful link to find effective keywords.

Search engine optimization (SEO) is about making your website in such a way that it will appear higher in the search rankings. When website includes some effective keywords, it would have more chances to let customers to view.